Duracell

Agency:
Ogilvy & Mather, New Delhi

Wheaties - Micheal Phelps

"The Breakfast of Champions"

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AIDS-Hilfe Frankfurt - Safe sex

"every sex is fun. safer sex makes sense."

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Vijay Sales - Barbecue

"Need a new barbecue?"

Guerilla for Vijay Sales

Mizuno

"Choose your track"

Agency:
AlmapBBDO, Brazil
Creative Director:
Luiz Sanches
Art Director:
Guilherme Nobrega, Pedro Izique
Photographer:
Fernando Nalo

Mitsubishi Pajero 4WD

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Bottomless Elevator

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Duracell

Agency
Arih Advertising Agency, Ljubljana
Client
Marchiol D.O.O.
Creative director
Igor Arih
Art Director
Slavimir Stojanovic
Copywriter
Slavimir Stojanovic
Designer
Slavimir Stojanovic

BOSH - ASH18

"Technic for Life"
Agency:
Jung von Matt Alster
Art Director:
Christian Kroll
Copywriter:
Peter Gocht
Creative Director:
Götz Ülmer, Oliver Voss and Daniel Frericks
Photogapher:
Manu Agah

AÇÁO - Billboard against Hunger

Client:
Brazilian Association of Citizens against Hunger.

"There are people in this town desperate for less."

Canon

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Diário de S. Paulo

"The newspaper that goes deeper"

Agency:
Dm9ddb, Brasil
Creative Director:
Julio Andery, Sergio Valente
Art Director:
Pedro Izique, Guilherme Nobrega

Medicins du Monde

"Every winter hundreds of homless die on the sidewalks. React."

Zala - any time, any place.

Advertiser
Pivovarna Union (Union Brewery)
Creative director
Igor Arih
Art Director
Igor Arih
Copywriter
Igor Arih
Photographer/Illustrator
Getty Images,
Riccardo Callin

Localia - Eros

Eros - the art of suggestion.

"monday to friday at midnight, the best erotic cinema.
Localia"

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Jeep - Grand Cherokee

Agency:
BBDO (Canada)

Maglite - Motion Sports

Agency:
Y&R, Singapore
Creative Director:
Patrick Low
Art director:
Patrick Low, Lo Weng Heng
Copywriter:
Adrian Yeap, Rashid Sidek
Digital Imaging:
Gary Choo

PS2

Agency:
TBWA Paris

Look - We just love to print

Look
We just love to print

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LEGO - Magnets and ice cubes

These are fridge magnets and special Ice cubes by LEGO. I think for LEGO it was kind of obvious to figure out these things and have direct advertising in our kitchen. But my problem is that I can't use LEGO cubes in their proper way, I can't play with them ('cause of the magnet at their back). So these are just nice, colorful bricks.


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London Studio - Learn English

Agency
Ogilvy & Mather Budapest
Advertiser
London Studio
Creative director
Alex Szenassy
Art Director
Alex Szenassy
Copywriter
Istvan Kormanyos
Photographer/Illustrator
Rita Balogh

Activ Drink

Agency
Leo Burnett & Target S.A./Romania
Advertiser
Quadrant Amroq Beverages
Creative director
Bogdan Naumovici
Art Director
Tudor Cuciuc
Copywriter
Alexandru Vrabiescu
Photographer/Illustrator
Ciprian Tantareanu

First Person Shooter Glasses

First Person Shooter Glasses

I really like this idea. It is very simple and it reflects very well to fps games. I don't know whether it works or not, but still it is a nice and funny thing.

Created by Aram Bartholl

Quelle - Changing rooms

Agency
MUW Saatchi & Saatchi, Bratislava
Advertiser
Quelle - mail order house
Creative director
Rasto Michalik, Rasto Ulicny
Art Director
Ivo Zemanovic, Martina Mihalova, Radim Blaho
Copywriter
Matus Svirloch, Peter Ra

Panona

Advertising agency
Communis, Belgrade
Advertiser
Žitopromet-bratstvo a.d.
Creative director
Jovan Čekić
Art Director
Slaviša Savić
Awards
Shortlist
Bronze Drum

Post-it - for the little things you'll forget

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Huber Lingerie

Agency
TBWA\Vienna
Creative director
Jeff Stenzenberger, Johannes Krammer
Art Director
Jeff Stenzenberger
Copywriter
Katharina Boyer
Designer
Katha

VW - Drivers wanted

Creatives :
Adele Ellis, Susan Ebling Corbo, Ron Lawner, Alan Pafenbach.

Agency :
Arnold Worldwide Boston (USA)

Respect to Helmut Smits

Name: Pamphlet
Year: 2006
Material: computer, software, printer

People can type a message on the laptop. By pressing ‘send’ a pamphlet is printed and dropped from the 10th floor.


















Name: Street fountain
Year:2006

Small water pumps in existing pot-holes in the road surface. When it rains, small fountains appear.







Name: Deo Roller
Year:2002

Roll-on deodorants are placed on the ends of a small table’s legs, which can be replaced when empty.
The table can be moved around freely, and will release a pleasant smell when moved.



Name: Cloud
Year: 2002

Float up a cloud on a summer day with clear blue skies. The cloud is made of white helium balloons, and is shaped as a child would draw it. Prohibited by Dutch law, as per article 59 of air traffic regulations.

Orbit Professional White

Advertising agency
MarkBBDO(Prague)
Advertiser
Wrigley
Creative director
Leon Sverdlin, Martin Charvat
Art Director
Jan Tamchyna
Copywriter
Pavel Brazda

In town, car accidents don't just happen to cars.

Unicef

VW - Film Festival

Nutré

Ariel Liquid Color - Faded T-shirts